My career has taken me across continents and brands, allowing me to excel in Marketing by creating impact and solutions on a global level as well as for smaller, diverse markets that require extra care and careful budgeting. This experience helped me collect keen knowledge and insights in strategic planning for long-term growth regardless of whether it is a B2C, B2B, or SaaS brand.
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I believe it is essential to anticipate and adapt to diverse market needs, digital and offline strategies, customers, and sales environments. That means sustaining a subtle, commercial balance between subsidizing passion and driving profit.
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My drive comes from working hands-on. From having a deep understanding of how to design and reach exact brand positioning and a bull's-eye customer to setting up marketing roadmaps that create engagement and impact.
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There has been an intentional or at least instinct-driven motivation throughout my career. Setting up and guiding new brands to explore different touchpoints with an opportunity to engage, earn trust, inspire, and build brand loyalty. Each new brand had varying complexities and requirements, but with fundamentally important integrated messaging, they could break into the market and thrive. 
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As a manager, my goal is to grow a talented, focused, and motivated group ready to perform, change the status quo, and succeed. I collaborate with teams to fill gaps, provide additional bench strength, as well as train and mentor new marketeers.