NINA ROMANO / Marketing Strategiest

I'm an experienced problem-solver dedicated to connecting the dots between brand leadership, marketing touch points and content innovation.

A planner and a doer, with a unique combination of creative marketing abilities and business growth mindset. My experience spans global sports markets, performance fabrics, sustainable manufacturing, and SaaS business models.

...an avid fan of originality and tech innovation.

Marketing

Define strategy and monitor performance on all digital (Social, SEO, LLM, automation) and off-line touch points. Equally comfortable creating brand resonance for B2B, B2C and SaaS. Image: Owner of media strategy for Reebok market entrance.

Brand

Set up brand positioning, architecture and visual identity for established mature brands, as well as start-ups, in a way they can be understood and quickly adopted. Image: owner of digital content creation and co-marketing.

Lead gen

Creative and original approach to maximizing on commercial opportunities without losing the necessary balance for customers' emotional connection to the brand, and the overall power of perception. Video: campaign owner for the brand video series.

Campaigns

Lead brand and product-level campaigns from concept to analysis, defining the “why,” “what,” and “how” behind key initiatives. Collaborate on go-to-market and ABM campaigns with alignment across departments. Image: ownership of the global digital campaign.

POS

Develop and coordinate conversion campaigns for B2B customers or B2C consumers. Equal experience in e-comm, own retail, and multi-brand wholesale environments. Image: Performance materials customer journey definition for EcoLactam.

Content

Build content systems and product storytelling across owned, sponsored, and retail channels. Equally comfortable with a hands on approach, or with management of external vendors. Image: Deep experience with 3D, AR and AI assisted content workflows.

Leadership

Strong communication skills, management experience and an ability to work with virtual and global teams, various cultures and skill levels. Experienced negotiator. Image: driving marketing transformation through strategic partnerships: Team Sunweb.

Sustainability

Continuous work with brands focusing on sustainable solutions, market education and manufacturing choices. Image: Communication strategy for numerous purpose-driven brands.

Motivations

Entrepreneur Decision maker Analytical Diplomatic Idea driver Structured Supportive Empathetic Image: presenter at conferences and to the Board.